Grand Theft Auto Online Nightclub DJ Schedule Guide: Popularity

Introduction

In Grand Theft Auto Online, the Nightclub business is one of the most lucrative passive income sources. A key aspect of managing your Nightclub is maintaining its Popularity, which directly impacts your daily earnings. One of the best ways to keep Popularity high is by hiring and rotating DJs. This guide will explain how the DJ schedule works, how it affects Popularity, and the best strategies to maximize profits.

Understanding Nightclub Popularity

Your Nightclub’s Popularity determines how much passive income you earn daily. The higher the Popularity meter, the more money you make—up to $50,000 per in-game day (48 minutes) at maximum Popularity. However, if you neglect your Nightclub, Popularity will gradually decline, reducing your earnings.

How DJs Affect Popularity

Hiring a new DJ instantly boosts Popularity by 10%.
Switching DJs (replacing the current DJ with another one) gives an additional 10% Popularity boost.
Passive Popularity decay occurs over time, so rotating DJs is essential for maintaining high earnings.

Nightclub DJs & Their Schedules

There are four DJs available in GTA Online, each with unique music styles:

Solomun (Techno/House) – Unlocked by default.
Tale of Us (Melodic Techno) – Costs $100,000.
The Black Madonna (House/Disco) – Costs $150,000.
Dixon (Deep House) – Costs $200,000.

Optimal DJ Rotation Strategy

To maximize Popularity without spending extra on promotions, follow this rotation schedule:

Check your Nightclub’s Popularity in the Warehouse Management computer.
When Popularity drops below 90%, visit your Nightclub.
Switch to a different DJ (e.g., from Solomun to Tale of Us). This costs $10,000 but gives a 10% Popularity boost.
Repeat the process every time Popularity dips below 90% to keep earnings high.

Pro Tip: If you own all four DJs, rotate between them in order to avoid paying for re-booking fees.

Alternative Methods to Maintain Popularity

While DJ rotation is the most cost-effective method, there are other ways to keep your Nightclub packed:

1. Promote via the Nightclub Computer

Costs $10,000 per promotion.
Completing a short Promotion Mission (e.g., driving a VIP, defending against attackers) gives a 20% Popularity boost.

2. Throwing Out Troublemakers

Occasionally, unruly patrons will appear in your Nightclub.
Ejecting them manually grants a small Popularity increase.

3. Passive Popularity Loss Prevention

Popularity naturally decreases by about 5% per in-game day.
Logging in daily and switching DJs can help maintain high earnings.

Is Maintaining Popularity Worth It?

While the $50,000 daily income is appealing, some players prefer focusing on Warehouse Goods (crates, cargo, etc.) for larger profits. However, keeping Popularity high is beneficial because:

✅ Passive income with minimal effort.
✅ No raids (unlike MC Businesses).
✅ Extra cash flow while doing other activities.

For AFK players, maintaining Popularity ensures steady income even when offline.

Final Tips for Nightclub Success

Rotate DJs frequently to avoid expensive promotions.
Combine Nightclub earnings with Warehouse goods for maximum profit.
Check Popularity every few hours if playing actively.
Upgrade Equipment for faster Warehouse production.

By following this guide, you can ensure your Nightclub remains a high-earning, low-maintenance business in GTA Online.

Conclusion

Managing your Nightclub’s Popularity through DJ rotation is a simple yet effective way to secure steady income. Whether you’re an active player or prefer passive earnings, keeping your club packed with partygoers will pay off in the long run. So, hire those DJs, keep the music fresh, and watch the money roll in!